In the conclusion of our two part series on the importance of Social Media Listening, we take a look at some of our favorite tools for keeping an ear to the ground on the social web. If you yet haven't read part one, click here.
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Whether you like it or not, chances are that people are already utilizing social media to discuss your club. Everything from opinions (good and bad), to recommendations and even inquiries about membership are being shared......more

A recent article published by the New York Times took the stance that in an age where everything is going digital, now may be the right time to simplify our lives by eliminating some of the devices upon which we’ve become so dependent. The author’s point however...more

The Associated Press reported earlier today that “Chrysler Group LLC is ending its relationship with the social media agency that was behind an obscene tweet that was posted to the Chrysler brand’s official Twitter account.” While the message was quickly removed from the Twitter account, the damage to the relationship between the two companies had already been done. Chrysler was quick to announce that they would not be renewing their contract with...more

Reciprocity. I don’t need to define it because we all know, within the club world, it’s about relationships and it involves a mutual exchange between two or more parties. In fact, as I think about reciprocity, it inherently exists within us. We have been taught or programmed since childhood to...more