Addison Reserve Country Club has spent three decades building a reputation as one of the top Platinum Clubs of America, known for world class golf, vibrant social life, and amenities that rival any resort. But a reputation like that has to hold up online too. For the last 15 years, Addison Reserve has partnered with MembersFirst to make sure its digital presence feels as considered and authentic as the club itself.
The Challenge
Maintaining a brand at the level Addison Reserve occupies means every digital touchpoint has to work, from the first website visit to the last email a member opens. As member expectations evolved and the club’s marketing needs grew more sophisticated, Addison Reserve needed a partner who understood the club, not just the technology.
Denise Saari, Membership & Marketing Manager, put it simply:
Members First has been an incredible partner, not just providing tools and services, but really understanding who we are as a club and helping us reflect that in every digital touchpoint, always putting member benefits at the forefront.
The Solution
Over 15 years, Addison Reserve and MembersFirst have worked through three complete website redesigns, most recently launching a refreshed site in 2025. Alongside the website work, the club has layered in marketing automation, digital signage, and a new member experience program, while continuing to refine prospect management through Jonas CRM so every inquiry is tracked and followed up on with the same care a prospective member would expect in person.
It’s your one-stop shop for everything. From tee times to dining reservations to billing, it all flows through one system.
As Denise explains, at the heart of the communications strategy is a simple goal, to connect with members and community with authenticity, creativity, and purpose. That focus shaped every project, from campaign design to how the club’s brand shows up across web, email, and in-club touchpoints.
The website form fill goes directly into the Jonas CRM, and at the same time an autoresponder is sent out. It allows us to start that communication right away.
The Impact
The result is a brand that feels more consistent and more genuinely Addison Reserve than ever. Denise summed up what 15 years of collaboration has delivered:
Addison Reserve has risen to become a beacon of excellence in community, in the private club industry. Our brand is not just stronger, it’s more authentic, resonating with members in ways that feel genuine and impactful.
For a club that has raised its own bar for nearly 30 years, that kind of authenticity is the real measure of success, and it’s why the partnership continues into its next chapter.
MembersFirst is the partner who listens, collaborates, and delivers on your vision. Thank you MembersFirst. Here’s to the next chapter together.
Get Started
Ready to build a digital experience that reflects your club’s brand as well as Addison Reserve’s does? Learn more about MembersFirst and see what a long-term digital partnership can look like for your club.
Book a 1-1 consultation: https://www.jonasclub.com/schedule-a-demo/
