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In Partnership with Membersfirst

Reimagining the Digital Experience at Grosse Pointe Yacht Club

How GPYC modernized its website, streamlined operations, and created a seamless digital experience for members.
THE CLUB
About Grosse Pointe Yacht Club
Grosse Pointe Yacht Club is known for delivering a refined, high-touch member experience. As expectations evolved, the club set out to modernize its digital presence—creating a platform that reflects the quality of the in-person experience while improving how members interact with the club online.

“It needed to be user-friendly, intuitive, and welcoming—an extension of the club experience itself.”

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CONNECTED MEMBER EXPERIENCE
A Digital Experience That Feels Like the Club

“The goal was to create a platform that made sense, worked efficiently, and felt like home for the members.”

To support this vision, GPYC created a centralized digital hub where members can easily access information, stay connected, and engage with the club. Improved navigation, mobile usability, and a more intuitive structure make it easier for members to interact with events, programs, and communications—bringing consistency and simplicity to every digital touchpoint.
MODERN DIGITAL PLATFORM
From Vision to Digital Reality

GPYC set out to create a digital experience that reflects the quality and sophistication of the club itself. Working with MembersFirst, the team redesigned its website into a modern, intuitive platform that serves as a central hub for members.

The new experience improves how members:

  • Navigate the site
  • Access club information
  • Engage with events and programming

With a cleaner interface and stronger mobile usability, the platform enhances both the brand and the overall member experience.

STREAMLINED OPERATIONS
Moving from Manual to Modern Booking
One of the most impactful changes came from digitizing GPYC’s boat rental program.

“Prior to COVID, we had a boat rental program where we would take all reservations through email or by pen and paper. Now with MembersFirst, members can easily go to their app or through the website and book their boat rental experience.”

By replacing manual processes with an online booking system, GPYC eliminated inefficiencies and created a seamless experience for both members and staff. Members now have real-time access to availability, while staff benefit from reduced administrative workload and improved visibility.
TRUE PARTNERSHIP
Support That Drives Long-Term Success
GPYC’s modernization was powered not only by technology, but by a close, collaborative partnership with MembersFirst and Jonas Club Software.

From initial planning through launch and beyond, the team worked closely with GPYC to bring ideas to life, provide guidance, and ensure ongoing success.

“The MembersFirst team has been absolutely incredible… The support has been seamless from start to finish.”

This level of responsiveness and collaboration allowed GPYC to move forward with confidence—knowing they had the support needed to continuously improve and evolve their digital experience.
BUILT FOR THE FUTURE
A Digital Experience That Evolves with the Club
Grosse Pointe Yacht Club’s modernization journey reflects a commitment to delivering a member experience that is both refined and effortless.

By reimagining its digital presence and streamlining key operations, the club has created a connected environment where members can easily engage, and staff can operate more efficiently. From website interactions to program management, every touchpoint is designed to feel intuitive, responsive, and aligned with the club’s standard of service.

With MembersFirst and Jonas Club Software, GPYC now has a flexible digital foundation that continues to evolve—supporting new ideas, improving workflows, and enhancing the member experience at every stage.