The best decisions are made with metrics first.
Your club already has the data. MetricsFirst puts it in front of you: revenue, membership, bookings, F&B, in dashboards your whole team can use.
Real numbers. Decisions you can stand behind.
It started with a General Manager named Kevin. He knew his club well, but when it came to the board, instinct wasn't enough. He needed the numbers to back him up.
MetricsFirst was built to give him, and GMs like him, a clear view of how the club is actually performing. Not a spreadsheet someone emailed. A live dashboard, ready when you need it.
- Clear numbers that back up your decisions
- Management and the board see the same picture
- Revenue, history and budget in one place
MetricsFirst does the heavy lifting
We connect to your club management system and pull in everything that matters. Revenue, bookings, member activity, F&B. It all comes together in one place, laid out in dashboards your team can open and use straight away.
Data access at your fingertips
All dashboards run in a browser. Pull them up before a board meeting, check in from the course. The numbers are always there.
Tee Times
See exactly how your course is being used. Rounds by member type, day of the week, hour of the day. Know when the sheet is full and when there is room to grow.
Menu Analysis
See which menu items are earning their place and which ones aren't. Filter by category or item and catch the trends before your next menu review.
Life Cycle
Know the age make-up of your membership right now, and where it is heading. One of the clearest signals you have for long-term planning.
Financial KPIs
Revenue and expenses, stacked up against budget and last year. Open it before your monthly review and you are already prepared.
Just ask. Get answers instantly. Beta
MetricsFirst now has an AI assistant built right in. Type a question and get an answer, or a chart, straight back. No reports to build, no waiting on your controller.
- Ask in plain English: "What were my total expenses in April 2025?"
- Get a chart or a number back in seconds
- Dig into trends without touching a report builder
- Connected to Jonas Club Software and refreshed daily
Just a few details
Drop your details and we will send it over.
Choose the package that fits your club
Four packages, each built around a different set of priorities. All of them include Membership KPIs, so you are working with real member data from day one.
Membership + Financials
Member activity, at-risk flags, demographics and financials, clearly laid out. The right starting point for most clubs.
Bookings & Reservations
All your booking activity in one view: tee times, dining, courts. Filter by hour, day, member type or venue.
Food & Beverage
See what's selling and what isn't. Top items, slow movers, trends over time. Menu decisions based on sales, not guesswork.
Complete
All of the above, plus web analytics and custom views you can build for your board, committees or department heads.
A simple 1-5 score per member, built on five key metrics.
Our most popular KPI: Members at Risk
Built with GGA Partners, it looks at five key metrics for every member and gives them a score from 1 to 5. A high score means they are showing signs of pulling back, so you can reach out before it becomes a resignation.
One of over a hundred dashboards. A few others clubs check every week:
One of the biggest challenges clubs face in their quest for better strategy is the sourcing, analysis and visualization of important business intelligence.
What club leaders are saying
This application has afforded us the ability to spot spending trends, receivables data, and nearly every aspect of our club membership within an intuitive platform.
When making club decisions, the board, committees, staff and executives no longer rely on opinions, hunches, anecdotes and misinformation.
Having the MetricsFirst dashboard at our fingertips is an invaluable resource for our club.
Make your next decision metrics first.
See it working on real club data. Book a demo with our team.