40 min.The Heartbeat of the Golf Shop: What’s New on The Sheet
A walkthrough of the latest releases on The Sheet: member interface branding, weather delay, the expanded Golf Genius integration, five lottery models,…
Your Digital Front Door: The 2027 Website Playbook for Private Clubs
71 min.Summary
For someone who has never visited, your website is the first impression they get and often the only one. For members, it is where the club lives between visits. In this session, Victoria Burns, Senior Manager of Corporate Marketing at Jonas Club Software, is joined by MembersFirst project manager Lauren Lyle for a walk through the club websites inspiring redesigns heading into 2027. They start with Quail Creek’s launch and work through why clubs redesign, how navigation gets decided, renovation pages that keep members bought in, Mizner’s new member welcome center and automated membership campaigns, Northampton’s GM-led rebuild, Vasari’s foundation page, Addison Reserve’s quarterly digital campaigns, and a preview of Daniel Island’s new design. It closes with what AI assistants are already telling people about your club, and the one easy thing to add to your site in 2027 so they get it right, followed by live questions on timelines, budgets, and the mobile app.
Quail Creek
Creating a Digital Experience That Reflects the Club
“Everything from aesthetics, knowledge, functionality was easily covered. The team we were able to work with was second to none.”
Mizner Country Club
New Member Welcome Center
“I don’t want members to be waiting for us to push the information to them. I wanted them to have the tools to be able to find it themselves.”
Mizner Country Club
Digital Campaign
“It wasn’t just about a website redesign. It was about functionality across the board.”
Every site we showed
Go look at what these clubs are doing. Every link opens in a new tab.
The clubs+
Quail Creek Country Club, Naples, FL. Four-item navigation, membership always one click away.
Mizner Country Club, Delray Beach, FL. Photography-led design, no stock imagery.
Northampton Country Club, Easton, PA. A GM-led rebuild, transitional design.
Vasari Country Club, Bonita Springs, FL. A foundation with its own identity.
Addison Reserve Country Club, Delray Beach, FL. Awards submissions and guides built as web pages.
Daniel Island Club, Charleston, SC. A first look at their new design.
The pages worth studying+
Vasari Cares Foundation. A sub-brand that still feels like the club.
Addison Reserve, Platinum Clubs of America. An awards submission that stopped being a binder.
Mizner, Request Our Club Brochure. A campaign that runs itself.
Northampton, Membership Guide. Landing page, form, guide, follow-up.
Northampton, Weddings & Events Guide. The same mechanic for non-dues revenue.
See where your onboarding stands today.
More inspiration+
Clubs we love that we didn’t have time to get into. Go browse.
What you’ll learn
- Why clubs redesign and how often, from new brands and board changes to renovations and capital projects
- How navigation gets decided during site mapping, and when a utility bar or hamburger menu makes sense
- How to run a renovation page alongside a construction project, public or members only
- What a new member welcome center looks like in practice, and why existing members end up using it too
- How a digital campaign turns a brochure into a landing page, a form, and an automatic follow up
- What AI assistants are telling people about your club, and the one thing to add to your site in 2027
Questions about this webinar
How long does a website redesign take?
It depends on how deep and customized the build is and how many add-ons are included. A fully bespoke site takes longer than a themed approach, which is more turnkey and can be extended later. A project manager breaks the project into milestones, coordinates schedules, and sends a weekly Friday status email so everyone at the club knows what is due next.
What should a club budget for a complete redesign?
It depends on how far you want to go, and it is usually more affordable than clubs expect. There are custom and themed options at different levels, and the Jonas team can walk through those with you during budget season.
Our site is fine. How involved is adding a new member welcome center?
Not very. A new member onboarding program is a one-time project, not an annual ask to the board, and it runs on a tight cadence with its own project manager. The team helps with copywriting, tone, and voice, and most clubs can launch within six to twelve weeks.
Can the new member welcome center be used in the mobile app?
Yes. Clubs put it in the app so every member sees it. Addison Reserve was one of the first to do this and found members stopped calling with how-do-I questions and started engaging more with the club instead.
Is MembersFirst a third party, and is it the only website platform Jonas offers?
MembersFirst is a product line of Jonas Club Software, not a separate vendor. There are a few options, from a fully custom design to a themed approach that is quicker to put together but still gives a strong foundation to grow from. Existing clients wanting new tools like chat or ribbon forms should start with their Jonas client manager or MembersFirst specialist.
Where can we see analytics for the website?
Google Analytics. MembersFirst sets up an account on every redesign, usually two weeks before go-live, or connects the club’s existing property if you provide the details. For access on a current site, contact your client service manager.
Start your 2027 digital renovation
Take the digital renovation questionnaire to see how your website is doing and which priorities to line up first.
40 min.
50 min.Why Clubs Are Making the Switch to the Premium App
The member experience now begins on a phone. See how the Premium App compares to the generic and custom apps across customization,…
58min 32 secondsCompliance, Policy, and Procedure Made Easy in the Age of AI
Cybersecurity is changing faster than most clubs can keep up with. In this session, Duane Laflotte, CEO of Ghostpoint Security and a…